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Steps for building a crisis-resistant organization

As a member of the Philadelphia Business Journal Leadership Trust, Mark Zinman, Managing Partner of Zinman & Company, often provides advice and insight. Mark and other business leaders were asked for their steps for building a crisis-resistant organization.

Mark says, "A PESTLE analysis should be part of every company's strategic management framework so they can identify the external factors that could impact their business. For example, every one of the six PESTLE factors (political, economic, sociological, technological, legal, and environmental) is present in a pandemic. Awareness and preparation help build a crisis-resistant enterprise."

You can read the complete article on the Philadelphia Business Journal Leadership Trust website.

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